A Word On Giving Up

and what Churchill had to say about it! In 1948 Winston Churchill was invited to speak at his old School Harrow. At the time he was still a colossal figure on the world stage so everyone and his dog had turned up to listen to the great man. When he took to the stage he […]

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How Many Sales Appointments Can You Set In A Day?

Almost without exception I get asked this question during an initial conversation with a prospective client thinking about using our telemarketing services. It’s a perfectly reasonable question of course and where I have previous, first-hand experience of that market I can and do make reasonably accurate predictions to help the prospect make some informed decisions. […]

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Should You Be Telemarketing Right Now?

I’m being asked lots of questions by existing clients and would-be clients regarding what’s going on ‘out there’ and is it worth engaging in any marketing activity right now? I therefore thought I’d try to answer some of these questions here, as honestly and truthfully as possible. As a telesales operation we speak to hundreds […]

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Is Telemarketing Outdated? No It’s Updated.

Some people may be of the opinion that Telemarketing is a thing of the past, outdated and to be locked away in a box and left to fossilise. They’re wrong. Well of course I’d say that wouldn’t I? There have been some notable changes in telemarketing over the last few years the old dreary ‘cold […]

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Lead Generation – Are You Looking In The Right Places?

Every business owners main concern is how to go about generating high-quality leads. It impacts each of your business’ goals and it is vital for both building your business and maintaining its long-term growth. To consistently attract, nurture, and convert leads, you need to know what you are doing. And given the growing complexity of […]

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GDPR And Email Marketing

  Here’s a simple question – Can you, or can you not, send an unsolicited email to a business prospect after the 25th May 2018? As a telemarketing company we have had to make it our business to become intimately acquainted with the rain forest of information on the new GDPR legislation and what it […]

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Not A Good Time For Telesales Calls?

It’s that time of year again, you know, the one where apparently EVERYONE is on holiday and so there’s no-one to take a sales call. It reminds me of a conversation I had once with a business owner who was complaining about how there wasn’t a ‘perfect’ time to make a sales call. January is […]

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Telemarketing Services Vs The Rest

Very often when I’m asked to visit a company they are debating whether to use an outsourced agency like Newton Fox or to invest in alternative strategies. My role at this stage is consultative. You might be forgiven for thinking that I’m surely bound to try to persuade said company to spend their money with […]

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