Some people may be of the opinion that Telemarketing is a thing of the past, outdated and to be locked away in a box and left to fossilise. They’re wrong. Well of course I’d say that wouldn’t I?
There have been some notable changes in telemarketing over the last few years the old dreary ‘cold calling’ approach that has long been associated with telemarketing has been replaced with a new and improved ‘relationship building’ strategy.
We don’t just run businesses anymore, we’re busy making brands. We write blogs and run several social media accounts to put ourselves out there. We’re reaching clients in new ways all the time, but is it always for the better?
Any a successful business person knows all about the importance of trust and building relationships with customers. Nothings changed but we all market through a wider range of channels.
The basic principles of business and marketing haven’t changed. Today’s empowered consumer in their ever connected state means that “the basics” are more important than ever. Now if someone doesn’t like you, it’s not just dropped in conversation with a few of their friends, they can instantly tell a few thousand followers on their social media accounts.
These new tools used in marketing aren’t about out with the old, in with the new; they are about incorporating new tools with old techniques.
As a marketing activity, telemarketing cannot stand alone – as no one marketing tool should – but when used to connect with people and nurture your prospects it can play a key role in your overall marketing strategy.