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articles AND UPDATES

Find the latest news and insights about Newton Fox and the wider industry, as well as useful articles to help you improve your own telemarketing campaigns, through our curated articles and blods page.
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A B2B Buyer’s Guide to Appointment Setting in the UK
A practical guide to choosing a UK B2B appointment-setting agency, from defining qualified meetings and assessing data to pricing, pilots and compliance.
17
Aug
How Outsourced Telemarketing Enhances B2B Lead Generation
The objective for B2B companies to generate consistent, high-quality leads has moved past the role of a marketing ‘challenge’, and now stands as a business imperative.
17
Nov
Why B2C Telesales Still Works in a Digital First World
With the current prominence of AI, automated emails, and ever-slicker digital campaigns, you’d be tempting to think that the more traditional sales channels are on their way out.
18
Jul
Appointment setting training
Why Appointment Setting Remains a Vital Asset to Modern Sales Strategy
Appointment Setting Strategy Modern business are constantly under pressure to improve efficiency, cut through the noise, and deliver tangible results. That’s where appointment setting steps in. More than just a support function, it’s now a key driver of success for a wide-range of companies who are keen to keep their sales engine running smoothly. Appointment…
01
Apr
What to Expect When Outsourcing Your B2B Telemarketing
B2B Telemarketing Securing high-quality leads and generating consistent sales appointments is no easy task. Internal teams can only make use of finite resources, and under the face of mounting pressure, many organisations are choosing to outsource their B2B telemarketing to reputable partners. A proven way to scale outreach, accelerate sales pipelines, and ensure no opportunity…
01
Apr
The Secret Weapon of All Great Salespeople
“I couldn’t do what you do” - This is something us salespeople hear all the time. “All that rejection, people being rude to you” etc. “No thank you.” We train all our people to realise that the feedback and responses they get from people they call has absolutely nothing to do with them personally. They…
08
Sep
Sales or Customer Service?
Last Saturday my wife Julie and I visited a well-known stately home and gardens in Cheshire. We decided to have a cup of tea and a sticky bun at the sticky bunnery on site and waited at the sign telling us to ‘wait here.’ Eventually a young lady appeared and told us to sit anywhere…
07
Aug
A Word On Giving Up
and what Churchill had to say about it! In 1948 Winston Churchill was invited to speak at his old School Harrow. At the time he was still a colossal figure on the world stage so everyone and his dog had turned up to listen to the great man. When he took to the stage he…
22
Sep