Chris’s Posts

Appointment Setting Strategy Modern business are constantly under pressure to improve efficiency, cut through the noise, and deliver tangible results. That’s where appointment setting steps in. More than just a support function, it’s now a key driver of success for a wide-range of companies who are keen to keep their sales engine running smoothly. Appointment…

B2B Telemarketing Securing high-quality leads and generating consistent sales appointments is no easy task. Internal teams can only make use of finite resources, and under the face of mounting pressure, many organisations are choosing to outsource their B2B telemarketing to reputable partners. A proven way to scale outreach, accelerate sales pipelines, and ensure no opportunity…

“I couldn’t do what you do” - This is something us salespeople hear all the time. “All that rejection, people being rude to you” etc. “No thank you.” We train all our people to realise that the feedback and responses they get from people they call has absolutely nothing to do with them personally. They…

Last Saturday my wife Julie and I visited a well-known stately home and gardens in Cheshire. We decided to have a cup of tea and a sticky bun at the sticky bunnery on site and waited at thesign telling us to ‘wait here.’ Eventually a young lady appeared and told us to sit anywhere andorder…

Email marketing? Here's a simple question - Can you, or can you not, send an unsolicited email to a business prospect after the 25th May 2018? As a telemarketing company we have had to make it our business to become intimately acquainted with the rain forest of information on the new GDPR legislation and what…

It's that time of year again, you know, the one where apparently EVERYONE is on holiday and so there's no-one to take a sales call and your telesales efforts hit a wall. It reminds me of a conversation I had once with a business owner who was complaining about how there wasn't a 'perfect' time…

Oh, the joy of winning a new customer, that moment when the email lands or the call comes in - "We'd like to place our business with your company please, when can you start?" However, as we all know, cleaning, like so many industries, is crowded, competitive and sometimes even cut-throat! So how do we…

Very often when I'm asked to visit a company they are debating whether to use an outsourced agency like Newton Fox or to invest in alternative strategies. My role at this stage is consultative. You might be forgiven for thinking that I'm surely bound to try to persuade said company to spend their money with…

When you're planning to make a sales call to a prospect what do you think about? Do you brainstorm all the best features of your product or service and make sure you're very clear on your USP's? Do you think of a special offer you could entice your prospect with to get her to agree…