Results-driven Telemarketing, Tailored Perfectly To Your Business
Effective appointment setting goes beyond simple sales calls – it requires a strategy, research, and a deep understanding of your unique selling points. Rather than asking generic questions, we take a more focused, targeted approach. By working closely with clients to identify their USPs, areas of expertise, and industry specialisms, we craft compelling pitches that resonate with the right prospects.
Whilst working alongside a local accountancy firm, we focused in on their niche expertise of veterinary support, approaching prospects with “We specialise in Veterinary Surgery accounts and save clients an average of £11K in corporation tax annually by adjusting just four key areas. Would you like to know what they are?”.
Of the potential 165 prospects, over 20 businesses showed immediate interest, highlighting the power of structured, strategic telemarketing over generic cold calling.


Qualified Sales Appointments
At Newton Fox, we move beyond simply booking appointments – we qualify them too. We use our B.A.N.T. Scoring System (Budget, Authority, Need, and Timeline) to ensure every appointment connects you with prospects who are genuinely interested, financially capable, and ready to move forward.
We work closely with clients to define what makes a high-value appointment, tailoring our approach to their specific criteria. By benchmarking results against these standards, we maintain accuracy and efficiency. Whilst no system is completely foolproof, we try our very best to ensure full transparency by recording all interactions, providing you with confidence in every lead!
Would You Like To Find Out More?
We recognise that choosing an external partner to support your appointment setting is a big decision, and we support businesses taking a careful, thoughtful approach. To support this, we offer open, no-pressure conversations to explore how we can work together with potential clients.
Our honest insights into what you can expect are supported by our existing, real case-studies and testimonials from satisfied clients. We can even refer you to some of our partners to learn a thing or two about how we work!