How Many Sales Appointments Can You Set In A Day?

Almost without exception I get asked this question during an initial conversation with a prospective client thinking about using our telemarketing services. It’s a perfectly reasonable question of course and where I have previous, first-hand experience of that market I can and do make reasonably accurate predictions to help the prospect make some informed decisions. […]

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Should You Be Telemarketing Right Now?

I’m being asked lots of questions by existing clients and would-be clients regarding what’s going on ‘out there’ and is it worth engaging in any marketing activity right now? I therefore thought I’d try to answer some of these questions here, as honestly and truthfully as possible. As a telesales operation we speak to hundreds […]

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Not A Good Time For Telesales Calls?

It’s that time of year again, you know, the one where apparently EVERYONE is on holiday and so there’s no-one to take a sales call. It reminds me of a conversation I had once with a business owner who was complaining about how there wasn’t a ‘perfect’ time to make a sales call. January is […]

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Telesales Tips – A Rolls Royce Approach

When you’re planning to make a sales call to a prospect what do you think about? Do you brainstorm all the best features of your product or service and make sure you’re very clear on your USP’s? Do you think of a special offer you could entice your prospect with to get her to agree […]

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B2B Telemarketing – Welcome Back!

I’m old enough (just, ahem!) to remember the good old 80’s and 90’s sales rooms of a great many companies being the beating heart of the organisation. Smoky, noisy and fuelled with an unadulterated hunger for money that would be seen as quite vulgar by today’s PC standards. Telesales teams were happy clappy, high fiving […]

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Telesales Tips – Getting Past The GateKeeper

Ah, the eternal struggle of the humble telesales operative, getting past the gate-keeper. How is it done? How do the experts do it? Will I ever master it and get to speak to the decision maker or will I die trying? Here’s some good news. There’s no, one, sweeping answer and you’re probably doing every […]

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Telesales Tips – Why Qualify An Appointment?

Talking about ‘quality appointments’ is something we hear a lot; but what does this actually mean and how do we measure quality? As professional appointment setters it’s crucial that our clients perceive everything we do for them as high quality; it’s what they expect and rightly so. Therefore, quality is often quite subjective. For example, […]

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Telemarketing – Cost Or Investment?

Running a successful telemarketing company is as rewarding as it is challenging but one of my greatest challenges is definitely to give prospective clients the right advice before embarking on a telesales or telemarketing project. The Considerations Of all the things to think about ROI has to be top of the list. Our clients are […]

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