Why NewtonFox
Clean Data for Clearer Decisions
Good outreach can only take place with reliable information. We’ve helped a large array of UK organisations to keep their corpus of contact data current, relevant, and compliant, showing the impact through simple reporting, and useful lists for your team can act on.
What we do
How We Add Value
We’re able to tidy and organise corpus’ of data stored by your business across a neverending range of formats. All records are validated, formatted to your standard, and enhanced with the fields that your sales and marketing rely on, allowing your team to uncover fresh opportunities.
Unique Solutions for Your Business
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Standardise fields, remove duplicates and correct historical errors
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Verify names, roles, companies and contact details
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Add useful flags such as sector, size and location
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Identify gaps and source missing information where appropriate
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Produce ready to use calling and emailing lists with opt out status captured
What we do
What to Expect from our Data Cleansing Service
Audit and Success Measures
Structure and Standards
Validation, Enrichment, and Improvements.
Compliance Checks
Delivery and Reporting
Steps for Ongoing Upkeep
Get in touch
Would You Like To Find Out More?
Our honest insights into what you can expect are supported by our existing, real case-studies and testimonials from satisfied clients. We can even refer you to some of our partners to learn a thing or two about how we work!
Testimonials
What People Say
It delights us that we're able to provide businesses with the relevant skills and services they deserve, and seek to produce long-lasting relationships with our clients, rather than cold, one-off dealings.
Take a look through some of our most esteemed and satisfied clients to see how our work changed their business!
clients
past clients
What we do
Other services
Lead Generation
Appointment Setting
Telesales
Data Cleansing & Enrichment
Outsourced SDRs
ABM Support
Market Research and Customer Insight
Event Population & Webinar Support
Training & Consultancy
Learn More
Frequently asked questions
What is data cleansing?
Data cleansing is the process of correcting, removing, and updating inaccurate or incomplete information in your database to improve accuracy and reliability.
Why is CRM data cleansing important for B2B companies?
Clean CRM data helps your sales and marketing teams reach the right people. It reduces bounce rates, improves targeting, and prevents wasted spend on poor-quality leads.
How does Newton Fox’s data cleansing service work?
We audit your existing database, remove duplicates, correct errors, verify contact information, and complete missing fields. Our data cleansing services and expertise enable us to deliver a compliant, ready-to-use master file that is ready for your team.
What is the difference between data cleansing and data enrichment?
Data cleansing fixes existing errors, while data enrichment adds valuable new information, such as company size, sector, or verified contact details, to improve targeting.
Can Newton Fox clean and format CRM data from any system?
Yes. We work with most major CRM and marketing platforms, aligning data formats and naming conventions so your team can act confidently on every record.
How often should data cleansing be done?
Ideally, every 6 to 12 months. Up to 10% of B2B data becomes outdated each month, so regular refresh cycles help maintain high accuracy and compliance.
Is your data cleansing service GDPR compliant?
Absolutely. All our data handling, validation, and enrichment processes follow GDPR and PECR guidelines to protect your business and contacts.
Can clean data improve lead generation results?
Yes. Clean, verified data boosts conversion rates and ensures your lead generation and telemarketing campaigns reach real, relevant decision-makers.
What types of businesses benefit most from data cleansing?
Any organisation running CRM, email, or telemarketing campaigns benefits, especially those in B2B, SaaS, finance, or professional services.
How can I get started with Newton Fox’s data cleansing services?
Contact us for a no-pressure consultation. We’ll review your database, highlight gaps, and design a tailored plan to keep your CRM data accurate and actionable.
