Market Research and Customer Insight

For Teams Who Want Confidence, Not Guesswork
Turn questions into answers - into opportunities. At Newton Fox, we design research that finds relevant signals to identify and explain customer motives, then turn it into practical steps for elevating new or existing roadmaps and routes to market.
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Why NewtonFox

Decisions That Reflect Real Customer Thought

Throughout our long history, we’ve harnessed using interviews or short surveys to present results in language suited to your business. We work alongside your team to highlight and investigate the key figures of your markets with information that you can share across sales and the wider team.

about us
What we do

Where We Add Value

Our team work to shape each project around your business’ goals and constraints. That might be short meetings with existing customers to identify existing personas, or focused interviews with potential prospects to tap into market. For developing markets, we add tailored research to build context and reduce risk when operating, but our methods always remain straightforward, and outcomes always remain clear.

How We Focus On Your Business

  • Audience discovery and segment profiling

  • Buyer interviews and customer call backs

  • Win and loss insight from recent deals

  • Product and message testing with rapid feedback

  • Light surveys to size interest and priorities

  • Competitor scans and simple market maps

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What we do

Ideal Objectives and Scope

01.
Agree upon the best markets to outline and investigate, as well as highlighting current weaknesses and where your business is looking to expand - plus the timeframe.

Question and Guides Outline

02.
Design relevant questions to investigate over research calls or interviews, all with clear scales and optional probes, as well as adding a backup campaign for markets where investigatory contact is troublesome.

Fieldwork and quality control

03.
Schedule interviews with named contacts and deep dives into specific markets. For more information, we can outline broader similar markets for alternative growth.

Data Capture and Scoring

04.
Record responses in a structured template, assessing suitability and happiness from relevant names in markets, before emphasising that outcomes from these studies are actionable.

Analysis and Benchmarking

05.
Break results down by segment, product and region, assessing where the clear strengths and developments lie, before composing plans that help your business target and improve.

Clear Reporting and Feedback

06.
We provide you with a clear report that offers short headlines and more detailed overviews for future developments, as well as suggested plans for moving forward and recommendations into broader markets.
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Would You Like To Find Out More?

We recognise that choosing an external sales partner is a big decision, and we support businesses taking a careful, thoughtful approach. To support this, we offer open, no-pressure conversations to explore how we can work together with potential clients.

Our honest insights into what you can expect are supported by our existing, real case-studies and testimonials from satisfied clients. We can even refer you to some of our partners to learn a thing or two about how we work!
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Testimonials

What People Say

We're always completely humbled to read the kind words of many of our partners.

It delights us that we're able to provide businesses with the relevant skills and services they deserve, and seek to produce long-lasting relationships with our clients, rather than cold, one-off dealings.

Take a look through some of our most esteemed and satisfied clients to see how our work changed their business!
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We have had a steady stream of appointments from Newton Fox with the right people, several of which have already turned into good business. Lauren took the time to properly understand our business model and worked closely with us throughout. The call recordings provided valuable insight and we were comprehensively informed of all appointments made. I would highly recommend Newton Fox to any company wishing to grow.

John Gill
Sovereign Air Movement Limited

After careful consideration we chose Newton Fox as we felt you were the best fit for our operation. Our instincts have proved correct and we are very pleased with progress to date. The appointments set are exactly as prescribed and we’ve already won several new clients with a healthy pipeline to follow. We particularly appreciate the real-time reporting and complete transparency at every step of the process.

David Hind
Marketing Manager - The Acme Facilities Group Ltd

Like most of us, a lot of spam goes into my junk folder daily. Usually, I don’t have time to even glance through it, I simply delete all. But something caught my eye in the email from Chris Newton at the beginning of the year about opening the door and I was intrigued. Our business has never looked back. The relief of having a professional, friendly team to take the burden of calling potential clients and following through is immeasurable.

Penny Elliott
Healthoutfit Ltd

The sheer volume of appointments generated by your team has taken us by surprise and we are busy trying to recruit additional staff to cope with the workload. It’s not just the volume but also the quality of appointments that have impressed from the very start. The whole service from you is professional and highly competent. You are literally a victim of your own success, and any potential client would only need to know that we are stopping because we can’t keep up.

Tony McKenna
Director - Point Group Holdings Limited (Pension Point)

Happy to recommend Newton Fox!

We definitely did select the correct partner for this job. Happy to recommend you to anyone planning on setting appointments in the future. Thank you for your professionalism.

Juho Koski
CEO

I have been a client of Newton Fox for almost eighteen months during which time you and your team have delivered a first-rate service. I have won a significant amount of business thanks to the many high-quality appointments you have made on my behalf and I consider you a true asset to my business. I would have no hesitation in recommending Newton Fox to any business genuinely interested in acquiring new, quality clients.

Chris Kay
Managing Director - First Impressions Contract Cleaning

I would like to take this opportunity to extend my personal thanks to you and your exceptional team for the tremendous help and support you have afforded me and the operation as a whole over the last 12 months or so,

Having vetted a dozen or so companies thoroughly, Newton Fox was selected unanimously by our entire management team for your passion, honesty, and obvious experience.

Matt Floyd
Avansis UK

We’ve worked with Chris and his team for nearly 12 months and from the very first meeting he has been 100% professional and transparent. We’ve been particularly impressed with the proactive updates and continued effort to assist with our business development. I would recommend Chris and his team to any business looking to outsource outbound sales work.

Andy Hurst
Director - Beaconplus Limited
Case Studies

See Our Work In Action

What buyers told us, and what changed because of it. See how structured calls uncovered triggers, language, and barriers that sharpened offers and lifted response.
Working with Franchises
Newton Fox was engaged by a national UK franchise network in the services sector to support its lowest-performing franchisees and…
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Online Training Provider
Newton Fox was engaged for an 18-month campaign by one of the UK’s largest online training providers, offering a broad…
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Across an array of sectors

Take a look at some of the industries we've supported

Financial Services
UK telemarketing for lenders and brokers, with compliant messaging, qualification to underwriting criteria, and meetings your team values.
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Manufacturing and Industrial
Technical outreach to operations, engineering, and procurement, confirming specs, volumes, and timelines, then booking scoping calls, site visits, and proposals…
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Renewables & Environmental
Low carbon project outreach that qualifies drivers, budgets, and constraints, then books scoping calls, site surveys, and proposals for solar,…
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Technology & SaaS
SaaS-ready outreach that translates features into outcomes, qualifies fit and timing, and books discovery calls, demos, and trials with senior…
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clients

past clients

We’ve partnered with organisations of every size across the UK, from fast-growing start-ups to established national brands. Below is just a small selection of past clients who chose Newton Fox for their telemarketing and business development support.
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Get in touch

Keen to learn how we can help your business? Get in touch with one of our options below, and a member of our team will guide you through our expert support and services.
info@newtonfoxbds.com
01204 352380
Newton Fox Ltd, St Georges Square, Bolton, Gtr Manchester, BL1 2HB
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Frequently asked questions

Have a question regarding our market research and customer insight services? Read our most commonly asked questions below.