Event Population & Webinar Support

Fill the room and keep interest high
Partner with Newton Fox to deploy targeted outreach that drives registrations and turn sign ups into real attendees, so your in-person events and online webinars attract the right people to deliver valuable conversations.
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Why NewtonFox

For Business Seeking to Fill Seats

By appreciating the time, effort, and cost that goes into organising business events, we focus on the touches needed to lift attendance and reduce drop off, with simple reporting and GDPR-aware workflows. Furthermore, you’re able to review call clips and progress throughout the process, discussing potential amendments with us at every step.

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What we do

We combine custom workflow and invitation design with event telemarketing and timely reminders. Using curated direct mail or email campaigns to create awareness, our callers then speak directly to your audience, answer basic questions and confirm interest – leading to clearer forecasts and stronger attendance rates on the day.

  • Invitation copy and design, aligned to your offer and audience

  • Targeted mail or email campaigns, followed by live calling to boost acceptance

  • RSVP confirmation and diary holds aligned with agreed messaging

  • Audience profiling to focus on qualified attendees

  • End to end coordination for in person and virtual events

  • Retargeting campaigns to focus on sign-ups that didn’t attend
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What we do

What to Expect from our Event and Webinar Support

Goals and Audience Assessment

01.
Before deployment, we agree on targets, ideal attendee profile and success measurements, as well as confirming the relevant data sources and compliance.

Invite and List Build

02.
Hand-built invites built for your attendees, and structured lists to support outreach that is clear and consistent.

Multi-touch Outreach

03.
Send invitations, and then follow with our telemarketing support to handle upcoming reminders, messages, and questions. We align future timings to work with your speaker plan and agenda.

Handling RSVP and Confirmations

04.
Log responses, then arrange relevant follow-ups or confirmations, and provide headcount updates as frequently as suits your timeframe.

Showrate Optimisation

05.
Execute final reminders, same-day prompts and alternative workflows for last-minute dropouts, maximising turnout both online and in-person.

Follow Up and Pipeline

06.
Using custom-build contact scoring, we assess the most suitable attendees for follow-up, and move colder users into pre-built workflows to maintain engagement levels.
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Would You Like To Find Out More?

We recognise that choosing an external sales partner is a big decision, and we support businesses taking a careful, thoughtful approach. To support this, we offer open, no-pressure conversations to explore how we can work together with potential clients.

Our honest insights into what you can expect are supported by our existing, real case-studies and testimonials from satisfied clients. We can even refer you to some of our partners to learn a thing or two about how we work!
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Testimonials

What People Say

We're always completely humbled to read the kind words of many of our partners.

It delights us that we're able to provide businesses with the relevant skills and services they deserve, and seek to produce long-lasting relationships with our clients, rather than cold, one-off dealings.

Take a look through some of our most esteemed and satisfied clients to see how our work changed their business!
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After careful consideration we chose Newton Fox as we felt you were the best fit for our operation. Our instincts have proved correct and we are very pleased with progress to date. The appointments set are exactly as prescribed and we’ve already won several new clients with a healthy pipeline to follow. We particularly appreciate the real-time reporting and complete transparency at every step of the process.

David Hind
Marketing Manager - The Acme Facilities Group Ltd

I would like to take this opportunity to extend my personal thanks to you and your exceptional team for the tremendous help and support you have afforded me and the operation as a whole over the last 12 months or so,

Having vetted a dozen or so companies thoroughly, Newton Fox was selected unanimously by our entire management team for your passion, honesty, and obvious experience.

Matt Floyd
Avansis UK

Happy to recommend Newton Fox!

We definitely did select the correct partner for this job. Happy to recommend you to anyone planning on setting appointments in the future. Thank you for your professionalism.

Juho Koski
CEO

We have had a steady stream of appointments from Newton Fox with the right people, several of which have already turned into good business. Lauren took the time to properly understand our business model and worked closely with us throughout. The call recordings provided valuable insight and we were comprehensively informed of all appointments made. I would highly recommend Newton Fox to any company wishing to grow.

John Gill
Sovereign Air Movement Limited

Like most of us, a lot of spam goes into my junk folder daily. Usually, I don’t have time to even glance through it, I simply delete all. But something caught my eye in the email from Chris Newton at the beginning of the year about opening the door and I was intrigued. Our business has never looked back. The relief of having a professional, friendly team to take the burden of calling potential clients and following through is immeasurable.

Penny Elliott
Healthoutfit Ltd

The sheer volume of appointments generated by your team has taken us by surprise and we are busy trying to recruit additional staff to cope with the workload. It’s not just the volume but also the quality of appointments that have impressed from the very start. The whole service from you is professional and highly competent. You are literally a victim of your own success, and any potential client would only need to know that we are stopping because we can’t keep up.

Tony McKenna
Director - Point Group Holdings Limited (Pension Point)

I have been a client of Newton Fox for almost eighteen months during which time you and your team have delivered a first-rate service. I have won a significant amount of business thanks to the many high-quality appointments you have made on my behalf and I consider you a true asset to my business. I would have no hesitation in recommending Newton Fox to any business genuinely interested in acquiring new, quality clients.

Chris Kay
Managing Director - First Impressions Contract Cleaning

We’ve worked with Chris and his team for nearly 12 months and from the very first meeting he has been 100% professional and transparent. We’ve been particularly impressed with the proactive updates and continued effort to assist with our business development. I would recommend Chris and his team to any business looking to outsource outbound sales work.

Andy Hurst
Director - Beaconplus Limited
Case Studies

See Our Work In Action

Rooms filled and follow ups that turned into pipeline. These stories cover invite, confirm, remind, and post-event steps that lifted attendance and converted interest into next actions.
Large Education Provider
Newton Fox delivered a 3-year campaign for a large regional education provider, supporting the promotion of apprenticeships and wider employer-engagement…
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Working with Franchises
Newton Fox was engaged by a national UK franchise network in the services sector to support its lowest-performing franchisees and…
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Across an array of sectors

Take a look at some of the industries we've supported

Education Sector
Supportive calls that turn enquiries into applications, advice calls, campus visits, and employer meetings, with safeguarding-aware scripts and clean, segmented…
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Facilities & Cleaning
Territory-focused calling that qualifies site size, frequency, and budget, then books surveys and meetings with estates and procurement to win…
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Financial Services
UK telemarketing for lenders and brokers, with compliant messaging, qualification to underwriting criteria, and meetings your team values.
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Technology & SaaS
SaaS-ready outreach that translates features into outcomes, qualifies fit and timing, and books discovery calls, demos, and trials with senior…
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clients

past clients

We’ve partnered with organisations of every size across the UK, from fast-growing start-ups to established national brands. Below is just a small selection of past clients who chose Newton Fox for their telemarketing and business development support.
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Get in touch

Keen to learn how we can help your business? Get in touch with one of our options below, and a member of our team will guide you through our expert support and services.
info@newtonfoxbds.com
01204 352380
Newton Fox Ltd, St Georges Square, Bolton, Gtr Manchester, BL1 2HB
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Frequently asked questions

Have a question regarding our event population and webinar support services? Read our most commonly asked questions below.